Project Reef approached us with a mission to revolutionize the suncare industry. While most sunscreen products contain chemicals harmful to marine ecosystems, particularly coral reefs, Project Reef developed innovative formulations that protect both people and oceans. They needed a digital commerce experience that would not only drive sales but effectively communicate their commitment to ocean conservation and sustainability.
Born on the island of Maui, Project Reef embodies the island’s spirit and heart while advocating for sustainability, wellness, and a profound love for our ocean community.
Through thoughtful digital design and strategic ecommerce implementation, we helped translate their commitment to ocean conservation into a compelling online experience.
The platform not only drives sales but educates consumers about the importance of reef-safe suncare, demonstrating how digital commerce can support both business growth and environmental responsibility.
They prioritize caring for one another and nurturing their Āina (land that feeds) – from the vibrant coral reefs to the fertile soil – recognizing that these precious resources sustain families and unite communities.
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